Pop References In Gaga’s “Telephone”


Lady Gaga is one of the most popular trends world-wide right now. She is a musician that accentuates herself using tons of pop media. People love her not only for her eccentric designs but her music videos. In her music video, Telephone, Lady Gaga is in prison for a crime she committed. It is here where she uses multiple pop references to bring more attention to herself and to create an image that she was lacking in her “Just Dance” days.

Lady Gaga begins in her music video with the police woman mocking the reference from a huge rumor. From there on, pop references make their way into her videos.

Pop references are one of the most popular versions of pop art that are around. They are things that everyone can relate to. Tons of artists have used this idea to help create a sense of an image that they wanted for publicity. Lady Gaga is definitely inspired from pop artist, Andy Warhol. As he did a very similar career move while using pop references in his art.

They were first introduced in the 1960’s with Andy Warhol. It was said that he had over 100 boxes of Coca Cola cans and even more crates of Campbell soup. This idea that he created and even quoted in the 60’s: “A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

It seems that Miss. Gaga is now rolling with the idea of using pop art as a medium in her music and music videos. In “Telephone”, she has pop icon references throughout the entire film. These pop references create a world that exists in our own, it almost makes this pop culture that seems flashy, intricate, and vibrant. There are over twenty-three different pop references in her latest music video, some of these include: Kodak, Kill Bill, Coca Cola, Virgin Mobile, and more.

All of these brands that were included may as well be as endorsements, however, instead of trying to sell the “brand”, they are trying to sell the idea that Lady Gaga uses these products and uses these ideals every day. Whether or not she does or doesn’t– it creates a sense of pop art overall. Lady Gaga almost can use these references to her advantage, because she is trying to create such an image that will enable her to not only make a couple extra dollars from endorsements but also throw it in to create a Pop reference.

The placement of each of these pieces in the music video are more or less to aid her on her and her “Bettie Page” Beyoncě throughout their journey of slaughtering Beyoncě’s abusive boyfriend and escaping to freedom. If it were any other artist it would have seemed like they thrown useless products in just to create more money

Lady Gaga knows exactly what she wants to market herself as and for this, she definitely gets a standing ovation.


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