Christmahanakwanzika

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Winter is a beautiful time of year, and especially appreciated because of the holidays. Unfortunately, in America people usually stereotype these holidays into one, Christmas. Because of this, virgin mobile coined the phrase ‘Chrismahanukwanzakah’ which has become surprisingly well known.

Below is the definition of Chrismahanukwanzakah, according to UrbanDictionary.com

Although Urban Dictionary is nothing like Webster, it does hold most Urban slang/pop culture words and their definition. Regardless, Chrismahanukwanzakah is recognized as somewhat of a real word. You can also find it online in the “Wiktionary.”

In 2005, according to the The Jewish People Policy Planning Institute, there were around 5,280,000 Jews living in America. Of those 5 million or so, 29% attend Jewish day school. So you can see although not all, there are still many who faithfully practice their Jewish religion. So by the combination of all these religious holidays, do you think that percent of the population feels justified? Or do you think they feel even more animosity towards the Christmas holiday?

Virgin Mobile is owned and operated by Richard Branson, obviously an intelligent man when it comes to marketing. In their short commercial which is supposed to send a message of holiday cheer, there is a variety of different people in the scene. There are two either Jewish or Amish men sitting at the piano, a Caveman, an Angel, and Indian man, and so on. The idea behind this was they wanted their commercial to include a diverse set of people, almost as if implying that Virgin Mobile customers are a diverse type of people. Having all these different people on the commercial all saying something regarding to ‘Chrismahanukwanzakah’ should give the viewers the feeling that they all accept and like the phrase, and that they approve of Virgin Mobile. But, pay attention carefully to the video, do you believe they were trying to include the other religions or more or less mock them? All of the people in the video look somewhat ridiculous and their costumes are over-exaggerated. Angels are a symbol in Christianity and having the angel present in the video may give it more of a classic Christmas feel, which is opposite of what they should be doing. The caveman also symbolizes somewhat of a savage and less intelligent human being, which shouldn’t be in a commercial “supporting” more than one religion, it gives it a more casual feel indicating the carelessness of the screenwriters towards any of the religions.

An article on Cellular-News called ‘Virgin Mobile Tops US Customer Satisfaction Ranking – Again’ has different statistics about the company and how they have been doing over the past few years. In the third paragraph of the article it says “ Overall satisfaction improves by 10 index points since 2006 to 727 on a 1,000-point scale.” I believe the commercial came out sometime between 2005 and 2007, according to the quote this means after the commercial their satisfaction of customers increased. So, someone must have liked the commercial, most likely people strongly faithful to the Christian religion.

When I first witnessed this commercial I believed that it was a cute idea to combine all religions and just make a commercial celebrating the holidays. Now watching this, I realize it is a mockery of non-Christian religions and is a pull on Christians to show what Virgin Mobile supports. Which is funny, because the owner of Virgin Mobile is atheist, what a smart man.

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